The Non-Designer’s Guide to Logo Design

Designing the perfect logo for your brand can be a tasking job. A huge amount of time and thought goes into selecting the right colours, layout, typefaces, and symbols that will appear on your company's branding. You want to create an iconic design representing your company's brand and objectives. 

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But what if you’re not a professional graphic designer? Worry not, we’ve made this logo design guide just for you! With the help of this blog post and Dzyn Space, a free and easy-to-use online graphic design tool you’ll have the confidence to get out there and create the best logo for your organisation, side business, or passion project— no matter your design experience (or lack thereof).

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If you are not artistically inclined, it can be challenging to express your logo vision to other people. This article will guide you to work with graphic designers in creating the logo you want that accurately portrays your company's brand identity. 

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Let’s start with the basics: 

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Font-based logo or Wordmark

A font-based logo is a logotype that focuses on a business’ name alone. Font-based logos are used by Coca-Cola and Google. A stylized text is helpful since it displays your company's name, provides the text with a distinct personality, and aids in name recognition. If your company is in a nascent stage, consumers associate your brand by reading the name better than any icon. 

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Icon-based logo 

The next type of logo is icon-based or brandmark. Companies like Apple, Nike, and so on use this kind of logotype. It’s basically an icon that can still be recognised without text. A connection to the brand can be formed by associating any emotions one wishes with the logo. Examples of brands that use icons for logos are Nike, Windows, and Apple. They are unique and found on almost all of their goods and marketing materials, making them instantly recognisable.

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A mix of both font & icon

Combining both the above-mentioned types, the resulting logotype is called a “combination logotype.” Usually, these logos tell a story about your organisation creating a memorable visual of your brand. Starbucks and Taco Bell are outstanding examples of this type of business. There is a simple logo that includes the firm's name, but it’s not overly embellished. A well-designed combination mark is effective with both elements together or separated, offering wider flexibility for branding. It’s the perfect choice for new businesses.

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Five foolproof tips for designing your logo

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1) Create a prototype

Simple, memorable, one-of-a-kind and flexible logos are some of the best logos ever created, regardless of your sector or target demographic. It's also important that they're easy to spot and appropriately represent the company's image. So, to begin with, you need to create a prototype of your company’s overall branding and stick to it.

2) Follow visual hierarchy 

Much like graphic design and its basics, visual hierarchy plays an important part. By establishing a visual order, readers are guided through by visual cues like typefaces, colours, sizes, and other attributes. The corporate name should be more prominent and bolder than the tagline to create a visual hierarchy.

3) Choose your colours wisely 

Since different colours elicit different emotions and feelings in people, it’s critical to choose your colours carefully. Do you believe that cool colours such as blue, green, and purple more accurately represent your brand than warm colours such as red, orange, and yellow? If your brand identification is predominantly black, white, and grey, you may gravitate toward that colour scheme. Keep an eye out for your competitors' colour palettes; you'll want to keep to industry-standard hues while still standing out.

4) Use online tools 

If you're looking for a one-of-a-kind personalised logo but lack the design expertise or time to develop it yourself, use an online logo creator. The common notion is that anyone can design their own logo. And it’s true. There are no rules. It’s not necessary to have years of design experience or spend a fortune on sophisticated editing software. Believe it or not, you can create a graphic logo by exploring a free graphic design tool.

5) Check for scalability 

If you have a scalable logo, you can place it wherever you like.  Would you like to see it on a giant billboard? On your business cards? Social media profiles? Be sure to design a logo that’s clean and clear (not pixelated) regardless of its location, and it will be easy to read and recognise. Examine your logo's legibility in both large and small sizes.

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Are you confident enough to create your first logo? Check out Dzyn Space where you can easily design your own logos and more in a snap, and learn other design tips and tricks. 

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